Text Messaging Making Marketing Inroads for Small Businesses


“What’s that ping?” has been replaced by the question, “Whose phone pinged?” That’s because sms messaging, also called texting, is a huge part of communication not only between person to person, but also business to person. According to Comscore study from 2017, more than 79 percent of the nation owned a cell phone. Another statistic listed in slicktext.com said open rates for text messages are upwards of 98 percent. It’s clear sms messaging for small businesses is a strategy for owners to reach out to their clientele. They use the 160-character limit as a new marketing tool to help get the right message out at the right time and to the right people.

Banks and SMS Messaging

There are two tiers of banks, large and small. Thanks to many sms services for small business, it may be hard to know the difference. SMS messaging provides small banks the ability to provide their clients with mobile banking, just like the big boys. That means these smaller institutions can keep connected with their customers, offering services that in the past would have required a teller.

Text messaging can be used as a two-way vehicle to request data like balances or to make transfers. Banks also use them to provide customers with information like fraud alerts or overdraft warnings.

In addition they are used to provide customers with items like loan information, such as interest rates, and surveys to track how customers are feeling about their bank’s online service.


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